In the News

newBrandAnalytics Introduces Social Guest  Satisfaction, a Solution Proven
to Turn Real-Time Social Media Feedback into Actionable Opportunities.

 “Hands down, newBrandAnalytics offers the most impressive innovations in guest satisfaction that I have seen in our industry over the last 10 years.” ~~~ Mike Jannini, President, The Cheesecake Factory Incorporated

SAN MATEO, CA.  May 3, 2011. newBrandAnalytics, the leading provider of social business intelligence solutions, today announced it has revolutionized the ability to mine credible customer feedback from social media and turn it into actionable data with the launch of its Social Guest Satisfaction product. 

Blending social media feedback, guest satisfaction, and enterprise business intelligence, Social Guest Satisfaction is a comprehensive customer intelligence solution with a proven ROI model.  The solution captures a complete, real-time view of customer feedback online, synthesizes it into the richest customer insight, and equips executives with the actionable insights needed to improve customer satisfaction and loyalty, increase revenue, and drive sustainable bottom-line results.

“Everyone in the hotel industry recognizes the importance of social media and online customer feedback.  However, few companies have figured out how to systematically analyze information shared through social media channels, allow the operators immediate access, and provide it in a format that takes only seconds to evaluate,” says Neil H. Shah, President and COO, Hersha Hospitality Trust (NYSE: HT).  “newBrandAnalytics’ Social Guest Satisfaction software solution provides this capability and will help us drive operational improvements and deliver superior guest satisfaction.”

Launching today are the firm’s industry-specific Social Guest Satisfaction solutions that have been uniquely created for restaurants, hotels, and spa & fitness organizations with guidance from each industry’s best-practice owners, operators, and marketers.  Additional industry-focused social customer satisfaction solutions are in development for other service intensive industries and will be rolled out for the cruise line, airline, gaming, retail, healthcare, and sports/entertainment industries.

“Hospitality companies that have used social media listening platforms and traditional guest feedback channels to gain customer insight are turning to newBrandAnalytics because it has emerged as the most relevant, analytical, and actionable way to understand performance,” says Kam Desai, Co-Founder and Chief Product Officer of newBrandAnalytics.  “Our solutions revolutionize their ability to provide a great customer experience for all of their guests - and drive sustainable, bottom-line results.” 

About newBrandAnalytics

newBrandAnalytics provides an enterprise-grade suite of industry-tailored Social Business Intelligence solutions that enable leading organizations to improve customer experience across all touch points.  Marketing, operations, and advertising executives use newBrandAnalytics to listen to, understand and take action on ever-changing customer sentiment across social and traditional media to increase and sustain customer loyalty, profits and market share.   Its flagship offering, Social Guest Satisfaction, is the world’s first and only real-time solution that mines credible guest feedback from social media and synthesizes it into the richest customer insight to equip brands, regions, and units with the actionable insight needed to improve guest satisfaction and loyalty, increase revenue, and drive sustainable bottom-line results.

Social Guest Satisfaction was built directly with leading hospitality companies.  Hundreds of the world’s customer satisfaction-focused hotels, restaurants, and other hospitality organizations rely on newBrandAnalytics for the comprehensive intelligence needed to drive guest count, improve customer experience, and increase revenue.

The newBrandAnalytics suite of industry-specific social business intelligence solutions includes Social Guest Satisfaction, Social Marketing Intelligence, Social Advertising Intelligence, and Social Competitive Intelligence. For more information, please visit www.newbrandanalytics.com.