What Exactly Is Social Media Intelligence?

Monitoring social media has become increasingly important for businesses in recent years. In fact, according to Forrester Research, Inc. 86% of U.S. adults interact with social media in some way.  Your customers are already doing it. You must too.  But what exactly is “social media intelligence”? Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media, all in real-time.  It’s the process of listening, understanding and acting on the online reviews and posts made by your customers.  Between the thousands of social websites and the millions of unique posts daily it’s not easy. All of the data can be overwhelming. It can be hard to sift through the noise.  But there is help available.

Using social media monitoring services you can see all the social data in one place. The insights presented give unbiased information about the consumer opinion of your company and help drive real-time business strategies. Social intelligence solutions present you with actions that need to be taken to improve your business and customer satisfaction. Furthermore, social media opens up a world of almost never ending, easily accessible customer data, which allows you to understand your customers today and tomorrow.  Furthermore, you get insight into their needs on a more personal level. Let us break it down for you:

Explaining Social Media Intelligence

 

Social media intelligence can transform how you do business. When you are socially intelligent you can take swift corrective action.  You can foster loyalty and win new customers. When combined with existing processes, it strengthens your company’s operations and efficiency. Furthermore, social media intelligence is on track to replace surveys while giving you the opportunity to learn more about your competitors in a completely new and increasingly multifaceted way, turning your data into actionable business intelligence.

Do you want to know more about social media intelligence and how it relates to today’s connected customer? Watch our webinar in conjunction with Forrester Research here.  Theres so much to learn and something for everyone!

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