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newBrandAnalytics brought in a wealth of real-time
information we could use to create a proactive—not
CEO Richard Federico,
P.F. Chang’s
Quoted by The
Wall Street Journal
What is newBrandAnalytics?

We decipher and analyze reams of unstructured social media feedback
and translate it into insights at local, regional and brand levels for our
customers based on the operational categories that matter most, so your
managers can fix the experience and foster repeat guests.